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Proof of Human
Sep 03, 2025

Proof of Human

AI is learning to fake flaws to feel more real

Haley Shinn
Failure Theater
Aug 27, 2025

Failure Theater

How brands profit by amplifying their mistakes instead of hiding them

Haley Shinn
Productive Addiction
Aug 20, 2025

Productive Addiction

How productivity tools profit by making you less productive

Haley Shinn
Predictive Nostalgia
Aug 13, 2025

Predictive Nostalgia

How smart companies engineer future memories into products

Haley Shinn
Strategic Gatekeeping
Aug 06, 2025

Strategic Gatekeeping

The new exclusivity playbook that has nothing to do with price

Haley Shinn
Ambient Accountability
Jul 23, 2025

Ambient Accountability

When being seen costs more than being helped

Haley Shinn
Inherited Anxiety
Jul 16, 2025

Inherited Anxiety

When fixing problems you didn't create becomes a business

Haley Shinn
Algorithmic Rebellion
Jul 09, 2025

Algorithmic Rebellion

When escaping your algorithm costs extra

Haley Shinn
Expensive Effort
Jul 02, 2025

Expensive Effort

The new luxury isn't polish - it's process

Haley Shinn
The Rejection Economy
Jun 20, 2025

The Rejection Economy

When saying no costs more than saying yes

Haley Shinn
Manufactured Nostalgia
Jun 11, 2025

Manufactured Nostalgia

Why brands are selling "remember when" moments that just happened

Haley Shinn
Productive Boredom
Jun 06, 2025

Productive Boredom

Deliberate understimulation is the new wellness luxury

Haley Shinn
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A newsletter on cultural shifts before they surface. Read by founders and senior leaders across tech and consumer brands.

New Wave

A newsletter on cultural shifts before they surface. Read by founders and senior leaders across tech and consumer brands.

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