New Wave
A newsletter on cultural shifts before they surface. Read by founders and senior leaders across tech and consumer brands.
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How brands learned to reward the chase, not the catch
How taste is one of the last defensible skills
When one person plus AI agents replaces entire teams
When making things harder justifies charging more
When paying more for less becomes premium positioning
How invisible upkeep turned into premium entertainment
When leaving becomes a premium service
AI is learning to fake flaws to feel more real
How brands profit by amplifying their mistakes instead of hiding them
How productivity tools profit by making you less productive
How smart companies engineer future memories into products
The new exclusivity playbook that has nothing to do with price
