New Wave
A newsletter on cultural shifts before they surface. Read by founders and senior leaders across tech and consumer brands.
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When coping became more profitable than progress
When pixels outperform people
When your struggle sells better than your product
Why people are paying to make friends the hard way
Why brands are betting on maintenance, not transformation
How brands learned to reward the chase, not the catch
How taste is one of the last defensible skills
When one person plus AI agents replaces entire teams
When making things harder justifies charging more
When paying more for less becomes premium positioning
How invisible upkeep turned into premium entertainment
When leaving becomes a premium service
