Welcome to New Wave

Hey there,

You're probably wondering what kind of "Wave" you just signed up to surf.

Every week, you'll get a newsletter spotting cultural shifts before they break the surface. Think of it as your weekly radar for patterns that matter – before everyone else is talking about them.

⏱️ WHAT TO EXPECT

Each issue breaks down one significant shift I'm tracking, along with real examples, driving forces, and where I think it's heading next.

All in about 5 minutes of reading time. No fluff, no jargon – just sharp observations from someone who's been watching and tracking these patterns.

🔭 WHY MY LENS IS A BIT DIFFERENT

I've spent years at the intersection of global brand marketing (working with Nike & LeBron James), tech entrepreneurship (starting my own business), and brand strategy (managing my consulting firm). This has positioned me to spot patterns across different landscape.

I've watched trends emerge in Tokyo before hitting New York, seen how athlete narratives influence design trends, and observed how digital behavior shapes commerce. But it all comes back to my favorite word - storytelling.

These days, my work with Grand Slam Track and forward-thinking brands continues to place me at these cultural crossroads and New Wave is where these observations come together.

⛔ WHAT YOU WON’T FIND HERE

• No startup theater or performative vulnerability

• No jargon-filled strategy speak

• No "5 ways to optimize your..." listicles

First official issue drops March 3rd. Until then, reply to this email and let me know what cultural shifts you're noticing that others might be missing.

Stay wavey!

-Haley

🤝 P.S. If you know someone who'd appreciate getting ahead of cultural patterns, feel free to forward this their way.